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Demand for LL Bean Boot Marches On

Tuesday Jan 10, 2017
In this Dec. 14, 2011, file photo, Eric Rego stitches boots in the facility where LL Bean boots are assembled in Brunswick, Maine
In this Dec. 14, 2011, file photo, Eric Rego stitches boots in the facility where LL Bean boots are assembled in Brunswick, Maine  (Source:AP Photo/Pat Wellenbach, File)

The holiday season is over but demand for L.L. Bean's famous boot marches on.

The company currently has a backlog of 51,000 orders that it intends to fill in the coming weeks. A company spokeswoman says harsh winter weather and the boot's ongoing popularity are driving demand.

The Maine-based outdoors retailer is taking steps to address ongoing backlogs.

It has leased a larger, 110,000-square-foot building and plans to install a third injection-molding machine to manufacture the rubber soles. It's also hiring more workers.

Annual sales for the boot have grown from fewer than 100,000 a decade ago to more than 600,000 this year. The company expects to top 700,000 next year and 1 million in 2018.

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