How to Succeed in Business Without Really Crying
Carol Leifer is famous for her stand-up, writing on Seinfeld and for her short term on "Celebrity Apprentice." Leifer gives some good advice. In this witty, well-written book, she anecdotally explores her own career in comedy while explaining the pitfalls of adulthood. She made mistakes - but you don’t have to!
Leifer discusses at length in "How To Succeed In Business Without Really Crying," how difficult it is to be a woman in comedy. She understands firsthand how sexism marks her chosen field and uses the bias against her to her advantage. Leifer makes a point of specifying that comedy needs both men and women. She goes out of her way to give advice specifically to men. That being stated, what in the world were the good people at Quirk Books thinking when they designed the cover? Did they even read it?
For a book offering helpful hints in the many genderless elements of the Comedy World, the cover is blatantly marketed towards a female/feminine audience. In true chick-lit fashion, it has a silhouette of a woman that represents Leifer surrounded by quotes from her contemporaries. The quotes envelope her in a warm embrace of praise. The cover aims to be unique while adhering to a comforting yet derivative advertising strategy. It screams, "Look ladies-only audience, you’ll like this one! It’s safe yet edgy!" Leifer deserves better.
Writers don’t have a say in their book covers so I don’t blame Leifer for this blatant sexism. But let’s not pretend that if a man had written this book, the cover wouldn’t be vastly different (evidence is on www.quirkbooks.com). Leifer has a broad appeal as a writer, comedian and role model. Quirk Books should try marketing "How To Succeed In Business Without Really Crying" to Leifer’s entire audience.
"How To Succeed In Business Without Really Crying"