From the IT girl Alexa Chung, comes the IT book of the season and guess what it's called? "IT". But it has less pretense and it-factor and more of diaries meet hard cover paper Pinterest boards. After all, the New York Times has declared her "the Kate Moss of the new generation" even though she doesn't put herself on the cover of her own book.
Chung is known for her lovely, oh-so-lovely, Brit accent, contributing editor gig with Vogue UK and the endless television shows she hosts - right now the "Fuse News" is keeping her busy in America. She has after all won numerous awards and that includes the "British Style Award" - she won it three times in a row it seems. Now a New Yorker, she has released a book to show off her mind and ideas and where all this supposed style lives. That said, if style and fashion truly need a place to live or a space to be translated - then should one do a pink book with mostly visuals and some almost-witty writing.
Her book, not dark or daring, is interesting enough, visually celeb-ridden and definitely pleasant. A good old English girl that has some serious chic (YouTube has the evidence) and style, darling. But it isn't as daring as a Vivienne Westwood or as murderously bloodstained as an Alexander McQueen. But it's all rather skin-deep, or shall we say make-up thick. She takes us on a small tour of her life, from where the fashion and style choices originated (her grandfather in that case) and where it has brought her to (front row at fashion week - although even that's no longer relevant) her life in front of and behind the glam cameras that flash (flash) false.
But Chung enjoys that with a smile, she's not the type of writer/producer to think in any way that she's saving lives or changing the planet and thus content with making it a more stylish place (or it so it seems of course). And the world is grateful for exactly that. Apparently in a newspaper interview, Chung said: "It is written for 15-year-olds, not old men reviewing it." And suddenly we're back to planet earth, with a total shudder.