Video of the Day: UN Launches Bollywood-Inspired Gay Marriage Ad
The United Nations Human Rights Office revealed a new Bollywood-inspired pop video called "The Welcome" Wednesday in Mumbai to promote same-sex marriage in India and to challenge stereotypes.
The clip, launched under the UN Free & Equal campaign, aims to challenge the stereotypes of the LGBT community around the world and is the first time the campaign has tackled same-sex issues in India, the Huffington Post notes.
The press release for "The Welcome," which stars actress and former Miss India Celina Jaitly, reads:
Jaitly, who was last year nominated by the High Commissioner as a "UN equality champion" in recognition of her support for LGBT equality, makes her musical debut in the video, singing a new version of the 1979 Bollywood classic, "Uthe Sab Ke Kadam." The song was recomposed and remixed by Neeraj Shreedhar of the Bombay Vikings, and produced in association with the music company Saregama India. The dance moves in the video were choreographed by Longi -- the choreographer for "Slumdog Millionaire" -- who worked on the project pro bono, as did the entire cast. The concept for the video was developed by creative agency Curry Nation.
"It is an honour to partner with the United Nations on the incredibly timely and important Free & Equal campaign," Jaitly said in the statement. "I have been working for LGBT rights for many years, and I am honoured to contribute my musical debut to such a good cause. Music is a universal language. It can engage people’s passion, and that’s when good things happen."
UN Commissioner for Human Rights Navi Pillay said she was thrilled that the Free & Equal campaign was reaching India.