One Million Moms: ’Hotwire is in Hot Water’ Over Ad with 2 Gay Dads
Watch out Hotwire! Your new ad’s sassy innuendo could cost you a slew of angry Christian women customers who think any group with over 65,000 members equal a million.
Just in time for Pride Month, American Family Association’s media watchdog group One Million Moms (OMM) is back with their first anti-gay focused write-in campaign since focusing their rage on Nabisco for a gay inclusive graham cracker ad in March.
The latest call to arms from OMM is against travel booking website Hotwire.com over an innocuous ad featuring a pair of preppyish gay dads discussing booking a hotel. The 30-second TV spot titled "Lucky Me" is part of a series of commercials launching to coincide with the redesign of Hotwire’s website.
OMM’s rant reads (verbatim):
Hotwire.com is in hot water with conservative families over their newest commercial. Consumers should be aware of the offensive ad because there are many other travel sites to choose from if parents are warned about this indecent ad.
The commercial is about a couple going away for their anniversary while the grandparents take care of their kid for the night. But while one partner is dreaming of sleep and says, "It’s all about sleep," the other partner says disappointedly, "Not all about sleep!" The dialogue goes on to say, "For me it is." And the reply is, "Lucky me."