Apple Releases New Pride Video

by Jason St. Amand
National News Editor
Tuesday Jul 8, 2014

Apple Inc. released a new video on YouTube Monday that celebrates LGBT Pride and details thousands of the technology giant's employees celebrating in San Francisco.

"On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade," the video's description reads. "They came from around the world - from cities as far as Munich, Paris, and Hong Kong - to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation."

The video shows several of Apple's workers, including CEO Tim Cook, at the event, marching and waving rainbow flags.

"We believe that inclusion inspires innovation," Apple said in a statement, according to Gay Star News.

The clip, simply titled "Pride," has been seen over 90,000 times as of this writing.

During San Francisco Pride, Apple gave away free iTunes gift cards and created an LGBT station for iTunes radio.

Cook, 53, posted for photos at the event and tweeted a picture of Apple's entry in the parade.

"Congrats to 5000 Apple employees/families who attended today's Pride parade. Inclusion inspires innovation. #applepride," he wrote to his 537,000 followers.

The CEO attended the event just days after CNBC "Squawk on the Street" co-host Simon Hobbs accidentally "outed" him.

"You'd think CEOs especially are measured by objective criteria, financial performance," said New York Times columnist James R. Stewart said on the program. "Of course, there are gay CEOs in major companies, and I reached out to many of them. I got an extremely cool reception, not one would allow to be named at all."

That's when Hobbs said, "I think Tim Cook is fairly open about the fact he's gay at the head of Apple, isn't he?"

There was silence and all the show's panelists looked at Stewart, who said "Hmm, no."

"Oh, dear, was that an error?" Hobbs asked. "I thought he was open about it."

After shaking his head at Hobbs' remark, Stewart said, "I don't want to comment about anybody who might or might not be. I'm not going to out anybody."

Cook has never acknowledged his sexuality but he's appeared on Out magazine's LGBT Power Lists over the past several years. Gawker even reported that he is "destined to become an icon for gay advancement."

Watch Apple's "Pride" video below:


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