Apple Releases New Pride Video
Apple Inc. released a new video on YouTube Monday that celebrates LGBT Pride and details thousands of the technology giant’s employees celebrating in San Francisco.
"On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade," the video’s description reads. "They came from around the world - from cities as far as Munich, Paris, and Hong Kong - to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation."
The video shows several of Apple’s workers, including CEO Tim Cook, at the event, marching and waving rainbow flags.
"We believe that inclusion inspires innovation," Apple said in a statement, according to Gay Star News.
The clip, simply titled "Pride," has been seen over 90,000 times as of this writing.
During San Francisco Pride, Apple gave away free iTunes gift cards and created an LGBT station for iTunes radio.
Cook, 53, posted for photos at the event and tweeted a picture of Apple’s entry in the parade.
"Congrats to 5000 Apple employees/families who attended today’s Pride parade. Inclusion inspires innovation. #applepride," he wrote to his 537,000 followers.