Entertainment » Music

Hello My Name Is...

by JC Alvarez
Monday Nov 5, 2012
Hello My Name Is...

Shades of Britney Spears! The last decade called and it wants its pop-goddess formula back! This thoroughly uninspired debut release by Bridgit Mendler unfortunately sounds like every other emerging radio-friendly songstress with blonde-colored locks and a bare midriff. It's ironic that she's entitled the album "Hello My Name Is..." - as if leaving it to her listeners to decide for themselves exactly who she is. Is she vixen? Is she saint? It's almost irrelevant because the songs don't generate any thrill of uniqueness at all. And that's what's missing.

"We're Dancing" is as relentless as Katy Perry, but there are no fireworks. "Ready or Not" samples a riff from the familiar Fugees hit of 1996, but barely surfaces any signs of personality. Mendler is lost amidst the sparkly pings and the snare drum sounds of her production. "All I See Is Gold" finally shows some promise, but only a glimmer. The song suffers from being underly produced, and fails to showcase the artist in what could have been a brilliant moment.

Then you listen to a track like "Quicksand" that is very simply and nearly effortlessly produced and it allows Mendler to vocally emote, but how much is her or the magic of auto-tune is a little bit of a challenge, but not at all too distracting. She does shine beautifully on it.

A little too late on the heels of the year's real breakout artist Carly Rae Jepsen and her unforgettable "Call Me Maybe," Bridgit Mendler just doesn't have a hit single on this debut that sticks to the roof of your mouth, so...no, I don't think I'll be calling on Bridgit - what was her name again?

Bridgit Mendler "Hello My Name Is..."
is available on
? Hollywood Records

Native New Yorker JC Alvarez is a pop-culture enthusiast and the nightlife chronicler of the club scene and its celebrity denizens from coast-to-coast. He is the on-air host of the nationally syndicated radio show "Out Loud & Live!" and is also on the panel of the local-access talk show "Talking About".


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