Faking It :: ’Real Marriage’ an Arranged Best-Seller?
Online media sources report that it was seemingly the dollar bills of an anti-gay Christian pastor’s church, rather than the money spontaneously paid out by the faithful, that secured a spot for a book titled "Real Marriage" on the New York Times best-seller list.
World Magazine claimed that Mars Hill evidently wrote large checks -- to the tune of more than $200K -- to a marketing firm, ResultSource Inc., which bought enormous numbers of the book and followed a strategy that would seem to meet the criteria for the best seller list by distributing copies of the book to the minimum of 90 locales that are required to indicate that a book has generated genuine national interest. The article noted that creating the impression in this way that a book is a genuine best-seller is not against the law.
"According to a document obtained by WORLD, ResultSource Inc. (RSI) contracted with Mars Hill ’to conduct a bestseller campaign for your book, "Real Marriage" on the week of Jan. 2, 2012. The bestseller campaign is intended to place "Real Marriage" on The New York Times bestseller list for the Advice How-To list,’ " World Magazine reported.
When World Magazine sought comment from Mars Hill Church, the response offered was as follows:
" ...We will explore any opportunity that helps us to get that message out, while striving to remain above reproach in the process. Whether we’re talking about technology, music, marketing, or whatever, we want to tell lots of people about Jesus by every means available. That’s what we’re all about and have been since 1996."