Hookups Get Political
The infamous gay hookup app, Grindr, which has helped millions of gay, bisexual and bi-curious men "get together" around the world is now going political, according to a statement on the app’s official website.
Grindr’s officials have launched a program called "Grindr for Equality," which aims to "unite gay men across the country, make that voice grow louder and have a nationwide impact," Joel Simkahi, the app’s founder and CEO, said.
"We must elect not only a president but representatives and senators who are supportive of our community and our equality," Simkhai added. "Local elections have national impact, so we want to use Grindr as a tool for mobilizing and connecting gay men around the country to help make a combined national impact."
According to Grindr’s website, the app was first launched in 2009 and is "the largest and most popular all-male location-based social network." There are more than 4 million users in 192 countries and about 10,000 new users who download the app every day. Additionally, there are 1.5 million Grinder users in the U.S. alone.
Men who have that app, which is available on the iPhone, iPad, Android and BlackBerries, will start receiving geo-targeted political messages during the election season. The messages will mostly be about equality issues, politicians and will provide voting resources. The statement also notes that the campaign will also target "several swing states"
"All elections are won or lost on the local level," Simkhai said. "?There is no election or town too small to have a gay voice. We’ll use Grindr to unite gay men across the country, make that voice grow louder and have a nationwide impact."