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Homoquotables: Greeting Cards for "the New Normal"

by Matthew Wexler
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Friday Feb 1, 2013
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While it was a banner year for LGBT rights, finding ways to express our love for one another has yet to crack the retail industry. While your local gay-friendly bookstore may carry adult-themed cards that feature waxed and spray-tanned heavenly bodies, such a sentiment might not be appropriate for Valentine’s Day or other intimate celebrations of love and companionship.

Such was the struggle for Homoquotables founder Dan McLellan. "I came out of the closet about five years ago," says McLellan, "I had been married, had a wife and kids and all that stuff. I was married for 21 years and took for granted all the things that I had. I lost so many rights - not just legal rights. Even being able to hold hands on the street. I never had to think about that before. It’s conscious choice now."


Sentiments for Our Generation

Starting life over as a gay man and in a new relationship, McLellan struggled to find a sentiment to share with his partner that went beyond guys in jockstraps. He also considered what people might want to send to their LGBT loved ones on such occasions. Homoquotables was born.

The greeting card line features 24 original designs that feature understated black and white photography and simple quotes.

The cards are featured in a small number of independent stores around the country and may also be ordered online. McLellan’s hope is that the cards will eventually be in mainstream stores like Target and Barnes & Noble (who have at this point rejected his proposal.)

"With new printers, expanded design selection, and quicker turnaround, we are excited to be in a great position to help our community celebrate their lives and achievements," says McLellan. "It’s an exciting time for all of us, and having cards that don’t reflect our lives and hearts has been frustrating for my friends and family... until now."


Where to Buy

Homoquotables can be purchased online at www.homoquotables.com or at these retail locations:

Giovanni’s Room, Philadelphia, PA
Boulder Book Store, Boulder, CO

"Love isn’t a decision. It’s a feeling. If we could decide who we loved, it would be much simpler, but much less magical."
-Trey Parker and Matt Stone


Matthew Wexler is EDGE's National Style and Travel Editor. More of his writing can be found at www.roodeloo.com. He is also a trained chef and currently writing a food memoir.

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