One Million Moms’ Outrage Inspires Hunky New Kraft Ads
Who knew that we would have to thank One Million Moms for a new series of seriously beefy ads for Kraft’s Zesty salad dressing?
Back in June the right wing, christian, anti-gay group, famous for taking umbrage with just about everything from theme parks to electric shavers, targeted the Kraft Corporation for a print advertising campaign for their Zesty salad dressing, featuring a beefy half naked man on a picnic blanket.
OMM, whose numbers according to their Facebook page are just shy of 59,000, called the image "disgusting" and that, "Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract - women and mothers - are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent? It is unnecessary for Kraft to use s*x to sell salad dressing!"
But according to Jezebel, Bernstein & Andriulli, the agency behind the original "Zesty Man" campaign, say they’ve decided to recreate the campaign because of OMM’s outrage.
"[One Million Moms] generated so much interest in advertisements that had already run their course, breathing a second life into Zesty," photographer Douglas Friedman says. "It inspired the entire creative team to make this next series of images even better and to push it a little farther."
Friedman says the hunky model, Davis aka the "Zesty Guy," also finds OMM’s outrage hilarious.
"I mean, you’re shooting salad dressing with a naked guy on a mechanical bull. It better be fun," Friedman said.
The new five-image campaign shows the incredibly zesty "Zesty Guy" buried in sand, seductively eating raspberries, laying on a tennis court in short-shorts, riding a mechanical bull (oh my), and chilling in a hammock with room for two.
Again, thanks for this one, OMM. Seriously, thanks.
Click here to check out all five scantily clad photos.