Nightlife » Music

From Rob Fusari to 8Bit ...B Who U R

by JC Alvarez
Wednesday May 14, 2014

Music producer and songwriter Rob Fusari has been the man behind some of the modern era’s biggest hits. His stroke of genius has been lent to the likes of the "Queen B" Beyoncé in her early days as the front woman for the girl band Destiny’s Child. Fusari produced the hit songs "No, No, No" and "Bootylicious." The tracks went on to become two of the group’s signature songs. His resume reads like a "who’s who" of the Billboard Top 10.

Fusari may be best known for his most recent collaboration which led to the world domination of one of the 21st Century’s most enigmatic breakout talents. On the debut album for Lady Gaga he produced and co-wrote five songs. Among those chart toppers that had appeared on Gaga’s impressive freshman effort "The Fame," Fusari contributed "Paparazzi." The track, the final single commercially released from that album, undoubtedly helped to lynch-pin Lady Gaga’s place on the pop culture radar and put her squarely in the crosshairs of her own growing celebrity.

That there is some controversy surrounding "Paparazzi" and further "disagreement" between the two artists - both Fusari and Gaga are tied up in some legal issues over the track - hasn’t diminished, in his eyes, the sheer scope of Gaga’s artistic skill, determination and talent. "She’s one in a billion," he’s said." In fact, his exposure to Lady Gaga may have impacted Fusari’s decision to evolve in his musicianship and incarnate into 8Bit. Though Fusari has said that in truth he’s been "8Bit" all along, and that Rob was a drag persona of, "what I thought I needed to be in order to achieve a certain standard in life."


Artist Formerly Known As...

Though it’s taken some time for the general population to transition to calling him "8Bit" (even his own mom has taken to calling him "8"), the artist is taking it all in stride. "I don’t get offended," he says. "I know it’s going to take a while before everyone starts calling me 8Bit, but it’s a new life for me." It’s a whole new world for 8Bit. He’s starting over. "I’m finding different ways to express myself - especially musically."

Performing on the club scene, as the frontman for the electro-dance band Cary Nokey, 8Bit is celebrating the release of the new single "B Who U R" (available now on iTunes) with a premiere performance on Wednesday, May 14 at the Cutting Room. "Every good artist has to be able to reinvent and tap into whatever is in there that is unique," 8Bit revealed. "You have to not be afraid." His antics as frontman for the band have lead to his being described as: "Kurt Cobain with a DJ."

8Bit and Cary Nokey are dedicated to pushing the envelope of popular electro-synth and EDM, but with commercial success already a component he’s mastered, 8Bit doesn’t plan on alienating his audience. He’s crafting a recipe that will hopefully appeal to the diverse and fickle club crowd and dance floor addicts.


Just Be (Who U R)

Moving into this new revolution in his career to perform after having had such success as a producer and songwriter has given some in his inner circle a certain degree of pause. "People have told me I’m crazy," 8Bit admitted that colleagues have referred to the risk in now becoming a performing artist, after he’s had a long career producing talent. "I’m literally starting over. I’m doing this ground up." 8Bit wouldn’t have it any other way. He’s hitting the clubs - "getting the grit under my nails," he says that is necessary to fully immerse himself, and take his audience along for the ride.

"When the show comes to life," he says, "people are going to say ’this is the real shit!’" The debut single "B Who U R" was tactically crafted by 8Bit to properly position and introduce his creative agenda. "Every song [I write] is a slice of my life - a sliver of what is happening - you can follow the story of my life through my songs." He’s developed the debut track and the songs that make up the set list of his live show to tell a narrative, and one that 8Bit hopes will ultimately move and inspire his audience.

"I’m not [only] interested in people buying my record," not simply moved by commercial success in an era where albums are practically obsolete, he encourages his audience to participate in on the theatrics Cary Nokey bring to the stage. "I want people to come to the show. It’s the kind of thing that blends art and EDM - there are so many layers." Not that 8Bit will be offended if you just want to come see him and his troupe perform and end up dancing all night long. That’s part of the component to Cary Nokey live and the message of "B Who U R."

"Being who you are has nothing to do with clothing, hair, friends, money, or a job," proclaims 8Bit. "It’s all a state of mind."

Cary Nokey’s new single "B Who U R" is available now on most digital download platforms including iTunes.


Check out the Fan Video for "B Who U R" here:


Native New Yorker JC Alvarez is a pop-culture enthusiast and the nightlife chronicler of the club scene and its celebrity denizens from coast-to-coast. He is the on-air host of the nationally syndicated radio show "Out Loud & Live!" and is also on the panel of the local-access talk show "Talking About".

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