Teamm8 Sportswear Celebrates 2012 Olympics with "Nations" Collection
New York, NY - teamm8, the athletic wear brand that draws inspiration from Aussie sporting values of team spirit, determination, strength and masculinity, pays tribute to the 2012 Olympic games this season with its new Nations collection.
Produced in striking colors that match the flags of some of the leading nations going for gold - including the USA, Australia, Great Britain, Spain, Italy, and Brazil - Nation takes the spirit of the summer games from the arena into the locker and bedrooms of everyday champions. Nations, by teamm8, is available at LAJock.com and select retailers now.
"We first introduced Nations in 2008 as an underwear to celebrate the Olympic games in Beijing," explains Michal Nicolas, the founder and head designer at teamm8. "The range quickly became a staple and is today an important part of the teamm8 story. For 2012, we're introducing swimwear to the Nations line, with a brand new cut and design inspired by the London games."
Michal Nicolas launched teamm8 from his living room in 2008 with a simple website and two styles of underwear. At the time, he operated and managed every facet of the business on his own. That quickly changed as his designs acquired a nearly instantaneous following, especially in the USA. Today, the line has grown to include a wide range of underwear styles and a basic swimwear line. Most recently, the company introduced athletic wear.
"Our customer wants stylish gear that makes them stand out from the crowd but doesn't look like they're going to a club or running a marathon," says Nicolas. "Teamm8 offers fashion forward clothing that guys can take from the gym to a lunch date, or just hang around in all day."
The company adheres to strict team rules. All gear must be timeless, stylish, of top-quality, versatile, sexy, athletic, masculine, and must project confidence. According to Nicolas, teamm8 produces 'clothes guys wear, not clothes that wear guys.'
"The spring 2012 collection is our best yet," he continues. "It remains true to the teamm8 core design values but with a little more fun and excitement."
In addition to its Nations line, teamm8 is introducing a new jock strap for Spring 2012, as well as new designs to its swim short line. "Many guys don't feel comfortable in a swim brief but at the same time don't want to be bogged down in long and shapeless trunks. Our solution is a fitted shorter-length trunk we call the swim short," says Nicolas.
For the daring, the company is also unveiling the teamm8 swim brief, a flattering square cut, in several new fantastic and vibrant colors. All include teamm8's infamous detailing on the waistband.
"We take big risks at teamm8, but that was how I founded the label, taking a huge risk," concludes Michal Nicolas. "That and extremely hard work and dedication. I believe you achieve nothing without playing life that way, and that's exactly how we approach everything here at teamm8. You work hard, you enjoy the benefits."
For a sneak peak at all of teamm8's Spring 2012 collection, visit: http://www.teamm8.com/