Style » Fashion

Fashion Sportswear: Stretch, Pump, Pose

by Bobby McGuire
EDGE Media Network Contributor
Monday May 5, 2014

Not too long ago in our fathers' days, sportswear fashion was limited to drab gray cotton sweats, canvas sneakers and off-white athletic supporters.

Today, thanks to innovative fabrics and eye-popping colors, top designers have turned sportswear from a throwaway utilitarian market manufactured solely for sporting and athletic purposes into a multimillion-dollar industry manufacturing apparel for a wide array of social situations.

From classic to functional to fetish inspired, these looks transform a city sidewalk, gym floor and stroll to the locker room shower into a veritable runway of form-meets-function fashion.

Nasty Pig
The name on the waistband says it all. For more than two decades, Nasty Pig has designed and manufactured innovative clothing and edgy products for the cocksure masculine man who wears his sexy confidence like a badge of honor. Shop at the brand-new flagship store in New York at 259 West 19th Street or online at


The brainchild of Timoteo Ocampo, a former womenswear designer who helped launch the Baby Phat brand with Russell Simmons and Kimora Lee. For more than a decade, he has sold underwear, swimwear, denim and sportswear out of his West Hollywood studio. This summer he unleashes his next generation of athletic gear, available in stores everywhere and online at


After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. Cotton clothing was being used for sweaty, stretchy power yoga and seemed completely inappropriate to Chip, whose passion lay in technical athletic fabrics. From this, a design studio was born. A recently opened flagship shop in Manhattan’s Lincoln Center area is one of more than 200 locations.


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