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Addicted 2014 Summer Swimwear

by Devon Myers
Sunday May 18, 2014

Addicted has always been a bit friskier than ES Collection, its older and more highbrow designer cousin. The brand's meant for guys who want a little edge infused in their swimwear at more affordable prices. But this summer, Addicted is taking risqué to a whole new level with its latest campaign featuring the boys of Bel Ami.

"This summer's collection is sexier than ever, " confirms Nir Zilberman of ES Collection USA. "It's reckless and fun."

Still, the summer collection maintains the style addicted_esand superior fit guys have come to love. Also, the quality of Addicted remains far superior to comparable brands. The only difference is in the fabric. Where designer brands like ES and Gucci use fine Italian fabrics, Addicted exports less expensive cotton and modal fabrics from Spain and Portugal - allowing for lower prices. Pieces in Addicted's summer collection range from US$18 to US$70, with most items less than US$30. Available at

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