Style » Fashion

ES Is Fierce!

by Tony Carpentiere
Sunday Jun 30, 2013

"Our innovation is what sets ES apart from our competitors," says Eduardo Suñer, designer and founder of ES Collection.

Launched in 2006, ES Collection was the first to offer swimwear with padding, called The Pack Up. Two years later, they unleashed reversible swim trunks and the first version of the Wonder line, their best-selling line.

ES has become known for its provocative ad campaigns, and their latest campaign does not disappoint. Shot in Madrid, Spain, the "Fierce" campaign depicts models in playfully sporty fun-wear, posing next to wild animals. The bold colors and chiseled frames of the models pop out against the desert backdrop.

"The theme of this year's shoot was fierce freedom," continued Suñer. "Freedom to express yourself with fierce color. Freedom to live the fierce way you choose to live without restrictions.

"We should all be thankful that we enjoy greater freedoms today than our grandparents ever did. However, we still have a long way to go. Until we all have equal rights, we need to keep fierce in the fight."

ES Collection knows how to fight. Each year brings new competition from copycat brands that rip off their designs, but the company stands strong.

"Competition is a good thing," says Suñer. "It keeps us on our toes and inspires us to keep inventing newer and better designs.

"ES doesn't pay attention to other brands. Our focus is on leading the future of men's active wear."


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