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Take Care of Your Skin and Help LGBT Causes

Thursday Jan 23, 2014
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Rugby star Stuart Reardon
Rugby star Stuart Reardon  (Source:Paul Reitz)

Mike Waxman isn’t your average entrepreneur; his business wasn’t founded on a desire to cash in on the $10 billion U.S. skincare industry. It was founded on personal lifestyle changes and challenges - not the least among them a heart attack for the institutional stockbroker.

"After my cardiac event, I reevaluated my priorities and realized I needed to reinvent myself," Waxman explains. "I wanted to create something new, fresh and never tried before. Something that would positively impact other peoples’ lives."

The result was Axiom for Men, a company dedicated to formulating high-end skincare targeted exclusively to a man’s pH - and to creating change in the LGBT community.

The product set includes five basic creams that, for aficionados of skincare, on the surface sound familiar. The Pearlized Cleansing Gel removes skin contaminants, the Fact and Body Shave Cream moisturizes while you shave your face (and other parts), the Daily Restorative Moisturizer hydrates and shores up cellular defenses, and the Skin-Tone Balancing Cream helps to treat common skin discolorations, such as age spots, acne marks and sun damage.

The entire series is balanced to compensate for increased level of testosterone, which most creams on the market fail to address - largely because they’re made by companies that focus on women’s skin, which doesn’t suffer from testosterone-related oil production issues such as blemishes, acne and ingrown hair. According to Waxman, daily shaving only makes things worse: It weakens the facial skin’s natural protections, resulting in skin that breaks, cuts and suffers burn more easily.

He formulated Axiom’s products with antibacterial and healing botanicals that protect and calm a man’s unique skin. According to Waxman, "It’s about helping men look and feel great about themselves from the inside out."

The company also produces a best-selling Hair Removal Cream, formulated with shea butter, aloe vera and Willowherb, a natural anti-inflammatory extract from Epilobium angustifolium, a plant native to Canadian forests. The result is a gentle cream that can be used just about anywhere (and we mean anywhere, boys). It also contains an anti-fade technology that is specially formulated for use on tattoos - and while there is no proof that depilatories damage tattoo ink that rests below the epidermis, why take a chance on that tat? To wit, Axiom has hottie rugby star Stuart Reardon repping the brand - and for athletic inked boys in the audience, it gets no better than that.

But it might get better for the Trevor Project, along with The American Military Partner Association, Athlete Ally, Family Equality Council and The National Center for Transgender Equality. Five percent of all proceeds from Axoim’s sales go directly to one of these charities, and the buyer gets to pick which one at the time of sale.

"Our products are vehicles to advance our cause. We understand that if they aren’t the best on the market, we won’t achieve our larger humanitarian objectives," Waxman explains.

Want to try for yourself? Check out the website: www.axiomformen.com.

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