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Get Wet! Kiehl’s Offers Free Hydrating Facials

by Matthew Wexler
EDGE Media Network Contributor
Wednesday Feb 19, 2014

Are you feeling dehydrated? Worse yet - is your skin dehydrated? The damaging side effects of winter are taking their toll. Subzero temperatures, harsh winds and dry, artificial heat can quickly dehydrate skin in colder months. And those living on the west coast are suffering through heat and drought, which also dries skin.

Kiehl's has teamed up with Fiji to celebrate February 20 as Hydration Day, to educate consumers about the effects of hydration, and de-hydration on the skin. This month Kiehl's launches newest addition to their Ultra Facial range called Ultra Facial Cream Intense Hydration($26.50).

The product was "torture-tested" under extreme conditions. It was tested in the arid climates of Phoenix, as well as on a group of avid swimmers, daily exposed to damaging chlorine. Clinical tests proved that Ultra Facial Cream Intense Hydration provides a full 24-hour hydration.

The formula is the brand's most lightweight cream to date, suitable for people in any region of the U.S. Unlike heavy creams available on the market to treat dry skin types, Ultra Facial Cream Intense Hydration does not use traditional thickeners, such as waxes or butters that can feel heavy on the skin. Instead, it employs a lightweight cream foundation to impart a moisturizing, yet weightless feel to the skin.

In honor of Hydration Day on Feb.20, Kiehl's will offer its shoppers in Kiehl's retail stores complimentary hydrating facials and Fiji water, no purchase necessary.

Matthew Wexler is EDGE's National Style and Travel Editor. More of his writing can be found at Follow him on Twitter and Instagram at @wexlerwrites.


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