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Bruce Weber Partners with Shinola for New Line of Pet Accessories

Friday Aug 29, 2014

Bruce Weber, known for his 40-plus years as one of America's foremost image-makers, will be collaborating with Shinola to create a collection of American-made pet accessories that define luxury through American quality.

"I told the Shinola design team that my dogs have been barking at me for years about getting a new collar or leash, a comfy bed, some hand-made toys -- like all the other spoiled dogs in the world. I said OK, but you have to start behaving yourself. I don't want any spoiled brats around here. Since then they're still wild and wonderful and they have all the loyal traits of a dog but they still run into our living room soaking wet and jump on the couch," said Bruce Weber.

In the spirit of collaboration, Shinola is producing a portion of the pet toys in partnership with The Empowerment Plan, a Detroit-based organization. The innovative charity hires women from local shelters, training them in industrial sewing and manufacturing to create a sleeping bag coat for the homeless which are then distributed across the American urban landscape. The Empowerment Plan helps women gain the confidence and skills necessary to lead a more sustainable, financially stable and healthier life.

Available this September in all Shinola stores (Detroit, NYC, Minneapolis) as well as www.Shinola.com, the new collection will range in price from $12 to $225.

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