Watch: 'Pillow Man' Mike Lindell's Bizarre White House Appearance May Hint at Political Plans

by Robert Nesti

EDGE National Arts & Entertainment Editor

Wednesday April 1, 2020

"Take back America, 1955 / Take Make America, to when God was still alive," sang Darlene McBride, the satiric alter-ego of comedian Nicole Sullivan back in 2004 on the Fox series "MAD-TV."

The character was the racist, big blonde, take-off of a country singer from the Deep South who made occasional appearances on the Saturday night television show over the years. That Sullivan doesn't revive her Trump-ready character is a wonder given how prescient her character was; but she came to mind yesterday when "My Pillow" founder Mike Lindell got up and spoke at the White House coronavirus briefing on Monday.

She could have been singing back-up.

"God gave us grace on November 8, 2016, to change the course we were on," the pro-Trump businessman said. "God had been taken out of our schools and lives, a nation had turned its back on God. I encourage you to use this time at home to get back in the word. Read our Bible and spend time with our families."

The millionaire entrepreneur is well-known for his strange television commercials promoting his pillows and bedding products.

"Lindell, who was among several business leaders who spoke at Monday's presser, announced that his company is aiming to increase its production of cotton face masks from 10,000 to 50,000 per day," Fox News wrote.

"I did not know he was going to do that, but he is a friend of mine, and I do appreciate it," Trump said after Lindell's comments, writes Politico.

The president and Lindell have become closer in the past few months. Politico writes, "Lindell has told associates that the president is encouraging him to run for governor of Minnesota in 2022, to 'keep Minnesota red beyond' the 2020 race, according to a person with direct knowledge of his comments."

"Lindell, a lifelong Minnesota resident, would likely face off against the Democrat incumbent Tim Walz, who was elected in 2018. Walz currently has a 55 percent approval rating and a 25 percent disapproval rating, according to recent polling from the Star-Tribune of Minneapolis," Politico adds.

Lindell hopes to follow in the footsteps of two political outsiders who scored in the state: Jessie Ventura, who won a political victory when elected governor from 1999-2003, and comedian Al Franken, who won two terms as senator.

"'Last week, he said in an interview with former Trump aide Sebastian Gorka on his radio show 'America First"' that he is 'very strongly thinking of doing it' and said Republican governors told him the hardest part of running is that candidates get attacked during the campaign,'" writes Politico.

Trump wanted Lindell to run in 2018, but he declined. At the time My Pillow was on the verge of downsizing. He subsequently laid off 150 employees in 2019.

And attacks are likely considering Lindell's past.

"In the 1980s and 1990s, Lindell became addicted to cocaine, crack cocaine, and alcohol. His addiction loomed so large, that his house would be foreclosed and his wife filed for divorce. Lindell stated that he achieved sobriety through prayer in 2009, and since then, he has been clean," his Wikipedia page reads.

Lindell recently published his autobiography, "What Are the Odds? From Crack Addict to CEO," whose proceeds will help launch the Lindell Recovery Network. Will his transparency about his addiction issues insulate him from attacks if he chooses to run?

"Lindell the self-made multimillionaire and infomercial superstar created the MyPillow empire from scratch in 2004. He did it while addicted to drugs. 'People say all the time that's one of the biggest miracles ever,'" reads a CNBC report.

"He's been clean and sober for over eight years, but his path from rags to riches — and almost back to rags — is an amazing American success story."

Overnight his appearance turned him into an instant social media celebrity. Not surprisingly, the responses were along party lines.

MSNBC hosts Ali Velshi and Joy Reid weighed in with incredulous tweets:

While Megan McCain took to praising him:

As did conservative talk show host Ben Shapiro:

While television producer Andrew Kimmell put it best:

Watch the White House briefing below:

Robert Nesti can be reached at [email protected].

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