Lady Gaga and Oreo Announce Limited Edition Cookie to Promote Kindness

by Kevin Schattenkirk

EDGE Media Network Contributor

Wednesday December 2, 2020

Lady Gaga and Oreo have teamed up for a limited edition line of cookies to "spread musical messages of kindness," CNN reports.

Inspired by the pop superstar's latest album "Chromatica," the green crème filled cookies will be bright pink and feature embossments related to the album's artwork and themes. They will be available in packs of six at convenience stores in January. An Oreo spokesperson said that fans can sign up for the "Lady Gaga x Oreo Stan Club" to be notified when full-size packages are available.

As part of the promotion, the "Sing It With Oreo" campaign encourages fans to record musical messages to loved ones, called "Oreograms," to submit to the campaign's website. Fans could win Lady Gaga swag, concert tickets, and possibly meet-and-greets when pandemic restrictions ease.

Of the campaign, Oreo said, "Whether it's to show support, share affirmations, well wishes or congratulatory messages, Lady Gaga OREOgrams are designed to inspire kindness."

Kevin Schattenkirk is an ethnomusicologist and pop music aficionado.

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