Smilyn Celebrates Pride, One Color at a Time

by Matthew Wexler

EDGE Media Network Contributor

Friday June 11, 2021

According to a new report, the hemp-derived CBD industry is expected to reach $5.3 billion in 2021. And while consumers can now pick from hundreds of brands flooding the market, not all CBD products are created equal. And for the discerning LGBTQ customer, transparency has always been vital.

Smilyn Co-Founder and CEO Brett Weiss launched his CBD company with the intent to balance accessibility and wellness in equal measure. With dozens of CBD health and wellness products ranging from tinctures and softgels to gummies and topicals, Smilyn lives up to its name with thoughtful formulations that help ease some of the pressure from our daily grind.

In addition, the coronavirus pandemic has disproportionately affected the queer community. The We Count Collaborative, in partnership with The PRIDE Study led by researchers at Standford University and UC San Francisco, will bring together data from more than 45,000 LGBTQ patients to explore the barriers facing LGBTQ populations. But after-the-fact data can only go so far.

"Wellness is at the heart of every community conversation," says Smilyn Chief Operating Officer Heather Iantorno. The brand's rainbow-hued collection recalls Gilbert Baker's Pride flag and reflects Smilyn's ethos that we can each find empowerment in self-care: To take care of others, we must also take care of ourselves.

CBD, derived from the hemp plant but without the psychoactive THC, has many therapeutic uses. In honor of Pride Month, here's a reminder of what the rainbow flag's colors stand for and the synergy that can be found in Smilyn's hemp CBD oil, CBD gummies, and other products.

Red = Life

A color later used in response to the HIV/AIDS epidemic, red represents our resilience in our ongoing fight for equality. Smilyn's cinnamon-flavored CBD Oil Tincture harnesses the power of CBD and adds a lively kick of a legendary spice.

Orange = Healing

The LGBTQ community must often rise above disparities and marginalization. Through it all, we find resilience in our families of choice. The full-spectrum Full Spectrum CBD Oil Tincture - AWAKE combines a potent, superpower blend of full-spectrum hemp-infused CBD, terpenes, stimulating all-natural citrus flavor and adaptogens.

Yellow = Sunlight

Many LGBTQ Pride events will finally return after a year of pandemic hibernation. Stepping into the sunlight to march in solidarity represents part of our legacy, dating back to the 1969 Stonewall Riots. The lemon-flavored CBD Oil Tincture Lemon is like sunshine in a bottle. Farmed, grown, extracted, and lab-tested in California, this formulation can be used as an anti-inflammatory after a full day of Pride celebrations.

Green = Nature

There's no better time of year to remember that each of us is uniquely perfect, created just as Mother Nature intended! But sometimes, our skin flares up from allergies, irritants, or other environmental factors. Smilyn's CBD Salve is rich in phytocannabinoid-rich hemp oil, beeswax, and aromatic essential oils and ideal for a soothing effect, as well as joint pain and inflammation.

Blue = Harmony

True harmony exists when our authentic selves align with the identities we present to the world. Only we can define that for ourselves, but nationally recognized organizations like The Trevor Project, the Ali Forney Center, and others ensure that young LGBTQ people never fear embracing all aspects of themselves. Smilyn's CBG + CBD Oil Tincture - REVIVE offers its own kind of synergy by combining two powerful cannabinoids from the hemp plant.

Purple = Spirit

Our conscious selves do much of the heavy lifting, but did you know that LGBTQ populations may also suffer from more sleep disruptions? Our spirit can't effectively co-exist with our body if we're running on empty. CBD Softgels With Melatonin deliver the benefits of pharmaceutical-grade premium hemp extract along with melatonin for a restful night's sleep.

Ready for next-level wellness? Visit Smilyn. Use discount code PRIDE30 for 30% off.

Matthew Wexler is EDGE's Senior Editor, Features & Branded Content. More of his writing can be found at Follow him on Twitter and Instagram at @wexlerwrites.