Watch: Olly Alexander's New 'Crave' Video Features Fellow 'It's a Sin' Castmates

by Kilian Melloy

EDGE Staff Reporter

Wednesday September 29, 2021
Originally published on September 29, 2021

Years & Years frontman (and only current member) Olly Alexander released a new video, "Crave," which reunites the out artist with several of his "It's a Sin" cast mates, Just Jared reports.

Taking place in a dreamlike forest setting and a drapery-lined sex dungeon, the video finds a shirtless Alexander frolicking with mythical creatures and being tempted to bite into a peach by Omari Douglas' Evil Enchantress. Douglas played Roscoe in "It's a Sin."

Nathaniel Curtis, who played Ash in the Russell T. Davies-scripted miniseries, appears later in the video as Prince Medusa, seemingly bringing Alexander back to life with magic and a snake, while David Carlyle, who played Gregory on "It's a Sin," appears here as The Ruby Queen.

Alexander thanked his castmates in an Instagram post.

Alexander talked about the song in a press release, Pitchfork noted, explaining that "'Crave' is a playful way of inhabiting the deranged sexual energy I've always wanted."

"In the past I felt like I've been dominated by toxic relationships, and I felt like it would be fun to turn it on its head," Alexander went on to say.

The video's premiere comes in advance of next year's launch of his new album, "Night Call," which is slated to drop Jan. 7.

Watch the new video below.

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.