Watch: And Just Like That, Peloton Pulls New Chris Noth Ad

Friday December 17, 2021

Peloton's "And Just Like That" troubles continued yesterday when an ad from the company featuring the actor Chris Noth was pulled. This followed accusations by two women that he sexually assaulted them in separate incidents.

On the first episode of the "Sex and the City" reboot, Noth's character died of a heart attack after his Peloton workout. Carrie Bradshaw, now his wife, arrives right in time to cradle him while he passes; but the fallout from the scene hit the next day when the exercise giant's stock fell 11%.

Peloton attempted to make the best of the situation by releasing a parody ad featuring Noth and his Peloton instructor (Jess King) addressing the exercise bike's health benefits while he flirts.

"In the clip, Mr. Noth suggestively raises an eyebrow, seemingly glancing back toward the bedroom, and asks, 'Shall we take another ride? Life's too short not to,'" the New York Times reported.

Actor Ryan Reynolds, whose production company produced the ad, came in with narration: "And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He's alive!"

But after the allegations appeared yesterday, the post featuring the ad disappeared from Peloton's Twitter feed. "In a statement, the company said it had archived social media posts related to the video and stopped promoting it while it sought to "learn more" about the allegations," the Times added.

"Reynolds, who produced the ad through his Maximum Effort production company and marketing agency, also deleted his posts promoting the clip from his Twitter and Instagram accounts," Newsweek said.

Watch this feature from the Hollywood Reporter about the Peloton ad: