Candace Cameron Bure's Plans for New Cable Channel: No Gays

by Kilian Melloy

EDGE Staff Reporter

Tuesday November 15, 2022

Actor and cable channel exec Candace Cameron Bure, having left the Hallmark Channel for Great American Family, says that she wants the channel's holiday movies to "tell stories that have more meaning and purpose and depth behind them" — but no gays.

"In a new interview with The Wall Street Journal, Bure, who exited Hallmark to join former CEO Bill Abbott at the new company earlier this year, opened up about her new role as chief creative officer," Variety reported.

"While Hallmark is doing a strong push for more LGBTQ+ storylines — their first original holiday movie focused on a same-sex couple debuts next month — that won't be happening at Great American Family," the entertainment outlet relayed.

Bure told the Wall Street Journal that "I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment."

Added Bure: "I think that Great American Family will keep traditional marriage at the core."

Bure's exclusionary words were leavened, to a degree, by another former Hallmark Channel veteran, People Magazine noted.

"Bill Abbott, the former Hallmark Channel CEO who now runs GAF, added of featuring same-sex couples: 'It's certainly the year 2022, so we're aware of the trends,'" People Mag detailed. "'There's no whiteboard that says, 'Yes, this' or 'No, we'll never go here.'"

Deadline noted that "Abbott... has given [Bure] freedom in producing and creating content under the banner 'Candace Cameron Bure Presents.'"

"Bure explained that the reason she left Hallmark was because 'it basically is a completely different network than when I started because of the change of leadership.'"

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.