After Transphobic Comments, J.K. Rowling's Books Sales Start to Decline

by Kevin Schattenkirk

EDGE Media Network Contributor

Saturday July 18, 2020

Summer sales of in-print fiction books "rose 31.4% in the U.S. from May," especially with titles in adult, young adult, and juvenile genres, Variety reports.

With an exception: J.K. Rowling, author of the "Harry Potter" series.

Rowling's June 2019 print sales rose in tandem with the industry, an increase of "35.2% for the author compared with 33.3% for fiction overall, according to NPD BookScan," Variety writes. However, June 2020 print sales appears to be a different story: an increase of 10.9% for the author, and 31.4% for fiction overall.

With a paucity of consumer research on the matter, it would be speculative to say Rowling's declining sales are a consequence of transphobic posts she made on social media and explanations on her own website. Rowling's public comments on trans people drew rebuke from Daniel Radcliffe, Emma Watson, and Rupert Grint, the featured leads in the "Harry Potter" film series, among others.

Read the story on Variety here.

Kevin Schattenkirk is an ethnomusicologist and pop music aficionado.