Watch: Brothers Osborne Claim Their Song was 'Pulled' from Country Radio

by Kilian Melloy

EDGE Staff Reporter

Wednesday March 9, 2022

TJ Osborne, out recording artist and one-half of duo Brothers Osborne, accepting an award at the Country Music Awards, said a Brothers Osborne single had been "pulled" from radio recently, Billboard reported.

"About a week ago, they pulled our single from country radio, so I needed a little wind put in our sails," Osborne said as he and brother John accepted the "Duo of the Year" award.

"Osborne was referring to Brothers Osborne's radio single, 'I'm Not For Everyone,' which reached No. 33 on Billboard's Country Airplay chart dated March 5 and had been on the chart for 43 weeks," Billboard explained.

"It is not on the chart dated March 12," the article added. "Osborne did not specify if 'they' is a reference to the duo's label home, EMI Records Nashville."

After the show, the brothers spoke more backstage, with John telling the press that the awards they've won have kept them going. "It has kept wind in our sails, not only what it does in terms of the fanbase and the notoriety, but what it does for us as people who keep fighting what we feel like is an uphill battle even when we do win."

Billboard offered a timeline of events in a followup article, and described the single as "a mid-tempo anthem to reveling in your individuality." The song hit the charts at Number 57 on May 10, 2021.

The song's anthemic qualities came across in the video, which was released on August 13, 2021. Billboard summarized the video, noting that it "features the band playing the song in a dive bar as actor Leslie Jordan, in a sparkly suit, dances his way through the clip, completely oblivious to the brawls exploding around him until he unites the crowd."

Watch the video below:

After persisting on the charts for 43 weeks, the song peaked at #37 on Feb. 28 of this year, after which "EMI Nashville [told] radio stations they are no longer actively promoting the single, and it is up to radio to decide whether they want to continue playing the track," Billboard recounted.

"While a label stepping back from an underperforming single is not an uncommon occurrence when it becomes clear that a song has run its course, it is rare for an act to comment publicly about it, much less when accepting an award," Billboard noted.

TJ Osborne also commented backstage on the single being "pulled," saying, "We don't get necessarily a lot of the love that some of the other artists do on radio," and noting that "some people were upset" about his comments.

"If you're upset about that, maybe you're part of the problem," TJ added.

TJ Osborne came out in February of last year, and subsequently said in an interview that the experience had been life changing. "I didn't realize what a sense of purpose it would bring to my life," he said at the time, adding: "I didn't realize how much it would resonate especially."

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.