Out Country Singer Steve Grand Promotes Underwear Brand with Thirst Traps

Thursday November 26, 2020

Steve Grand in a promotional pic for his Grand Axis underwear brand
Steve Grand in a promotional pic for his Grand Axis underwear brand  (Source:shopgrandaxis.com)

The pandemic may be keeping out country singer Steve Grand from performing, but it is giving him the opportunity to explore one of his passions — men's underwear.

"I've been an enthusiastic fan of men's underwear for a long time!" the Chicago-based hunk writes on the website for his new underwear brand Grand Axis. "I've always loved how a great fitting pair of underwear has the power to make a man feel confident, strong, sophisticated, and sexy. After years of accumulating hundreds of pairs of underwear in all different styles, from brands all over the world, I know that finding a pair of underwear that is the right style, fit, and quality, can be very hit or miss (especially when ordering online)."

This led Grand to spend the last two years using his consumer experience to "create the perfect men's underwear brand: functional and comfortable enough for everyday wear; masculine and sporty enough for stripping down to in your gym locker room; and sexy and sophisticated enough for the bedroom."

It's easy to see why Grand is so comfortable with stripping down and posing in designs for his company on Instagram, which, he promises, will be seen in his upcoming 2021 calendar.

Click here to visit the rGrand Axis website.

Check out pics from Grand's Instagram.

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