Watch: Trending 'Four Lads in Jeans' Can Take a Ribbing, But Draw the Line on Homophobia

Monday February 1, 2021

The 'Four Lads in Jeans'
The 'Four Lads in Jeans'  (Source:Instagram)

In 2019 four British men went out one night in Birmingham in skinny jeans and a meme was born. The four — Kevin Rooney, Alex Lacey, Jamie Phillips and Connor Humpage — posted a pic on Instagram last June under the account "Four Lads in Jeans" with the phrase "Four lads. Four jeans. One meme." that quickly went viral. "Tight trousers chose us," the photo was captioned.

The pic in question was actually taken 18 months ago by a stranger outside Birmingham's New Street train station, the British newspaper The Mirror reports. But "they'd drank so much alcohol on the train from Coventry they can't remember the night out at all," Jamie Phillips told the website LadBible on January 18. "Drinking vodka on the train I think we were. We've come out the train station, thought we were all just gonna get a picture, we asked a stranger, we asked some random 'take a photo of us.'"

More recently their Instagram began trending again after they posted a video of themselves singing a popular sea chanty "The Wellerman." The video has the four lipsynching to a techno version of the song that was conceived by Scottish postman Nathan Evans, who — because of the success of this video and others he has produced — quit his job and signed with Polydor Records.

They found themselves trolled after the video was posted and they took the ribbing in stride, that was until they felt some comments crossed the line. "Now, one of the lads in question, Kevin Rooney, has opened up about the toll homophobic comments about their appearance and dress sense had on them," writes Pink News.

"We're lads who love banter and can take a joke but when it starts getting hateful to minority groups then something has to be done," he said. "We'd have anonymous trolls saying homophobic things about our appearance which was upsetting as I have friends and family members who are gay and lesbian. I hate thinking that's something they've gone or are going through."

He continued: "After all the hateful comments, we want to use our time in the spotlight to try and make the world a better place for everyone, especially those who might be suffering with their mental health or being bullied online."

But now "they are now starting to receive work offers, and Kevin has taken time out for a McDonald's ad," the Daily Star reports. "The self-proclaimed 'good-looking one' — and the only lad wearing socks in their photo — is helping the fast food chain promote their Click & Serve side of the business.

He said: "When the opportunity came around to work with McDonald's the lads were buzzing. I mean, it's McDonald's. It doesn't get much bigger than that! And to be a new face, or voice, of the brand is such a privilege."

Check out these pics from the Four Lads in Jeans' Instagram accounts:

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