One Million Moms Takes on Nabisco’s Honey Maid LGBT-Friendly Ad

by Jason St. Amand

National News Editor

Friday March 21, 2014

Earlier this month Nabisco' Honey Maid made headlines for creating an LGBT inclusive commercial that featured same-sex parents and a documentary about the family. In a not so surprising turn of events, the anti-gay, forever-complaining Christian group, which exaggerates its number of members, One Million Moms, has taken issue with the lovely "Wholesome" graham cracker ad.

"Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin," OMM said in a statement posted on its website. "Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome."

The statement goes on to say: "Honey Maid is also using the hashtag #thisiswholesome. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word 'wholesome.' This is truly sad. If this is what Honey Maid thinks is wholesome, then my family will no longer purchase Honey Maid or Nabisco products."

OMM also encourages its supporters to send Honey Maid and Nabisco executives emails urging to "pull this liberal commercial immediately and remain neutral in the culture war."

They posted the statement on their Facebook, which, as of this writing, has 111 likes and nearly 50 shares.

"[I] was hoping you would pick this up...saw it a week or so ago but have been sick.....last week I left a comment on another post on your FB page about it was just thinking today I needed to try to contact you and AFA again to make you aware," one user wrote.

Their criticisms are based on a viewing a 30-second graham cracker ad called "This is Wholesome," which opens up with two dads holding and kissing their infant, then cuts to them walking down the street.

"No matter how things change; what makes us wholesome never will," the narrator says in the commercial. "Honey Maid: everyday wholesome snacks for every wholesome family. This is wholesome."

On its YouTube page, Hone Maid wrote: "Today we celebrate all families. From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure. #thisiswholesome"

A nearly 2-minute documentary was created about the two dads. Honey Maid's marketing director Gary Osifchin also released a statement about the commercial and doc.

"We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media," he said. "We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics."

OMM has had a problem with everything from Ellen DeGeneres being a spokeswoman for JC Penney to the unofficial Gay Days at Disney World, to manscaping to transgender cartoons.

Watch the ads below: