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JoJo Siwa's New Cereal and More Pride-tastic Swag

Tuesday May 18, 2021

JoJo Siwa
JoJo Siwa  (Source:itsjojosiwa/Instagram)

Here's some music for your taste buds: Out teen recording artist Jojo Siwa introduces a breakfast of proud champions this Pride season. Together with General Mills, the singer launches her "Strawberry Bop!" cereal next month, LGBTQ Nation reports.

The cereal will remain a permanent fixture on supermarket shelves and not fade away like certain corporate sponsors once the Pride festivities end.

LGBTQ Nation noted that General Mills is a longtime supporter of queer consumers and "has stood with the LGBTQ community for years." GM has "stood in support of marriage equality as early as 2012" and often works "with LGBTQ groups," earning a top spot on the Human Rights Campaign (HRC)'s Corporate Equity Index over the last decade and a half.

More colorful treats have already hit the shelves and virtual shopping carts for Pride 2021. At-home gourmets are sure to take a shine to the "rainbow heart" edition of the classic Le Creuset Dutch oven, which Apartment Therapy notes is a "limited-edition release" called the "Signature Round Dutch L'OVEn."


The $380 Pride-themed piece is a heavy-duty piece of cookware, an enameled cast iron vessel that can be used on the stove or in the oven (up to 500 degrees Fahrenheit). This limited-edition Dutch oven is white, with a cascade of hearts in the colors of the rainbow sprinkled across the lid and body. The piece was released earlier this month.

When it comes to getting into the spirit (or the spirits) with an LGBTQ flair, Crystal Head Vodka has taken the lead with a fun, collectible limited-edition bottle. The Pride bottle is eye-catching for its rainbow style and the elixir within — each signature skull-shaped container filled with the brand's distinctive vodka blend.

"Silky smooth with a hint of sweetness and vanilla," is how the company's website describes its vodka. "Filtered through Herkimer diamonds and blended with pristine Newfoundland water. This pure spirit is completely free from additives and made with pride."

Target's Pridewear collection.  (Source: Target)

More casual but just as proudly colorful is the array of Pride-themed products available at Target for your rainbow celebrations. A six-piece plastic cup collection represents the entire rainbow palette for $4.50, perfect for the cool drinks you'll want to keep in the armrest holders of your Portable Rainbow Outdoor Chairs, foldable pieces of patio/lawn furniture available for $25 each. Guests will feel at home once they see the "All Are Welcome Here" doormat ($13) - also emblazoned with rainbow hues - and the Pride yard signs ($20) that come in several colorful designs, from a "Safe Space" motif to a public declaration of "I (Rainbow Heart) My Family," to a cheery rainbow emblem that needs no slogans to communicate love and inclusion. And that's just a fraction of what Target has on offer this Pride season. Their Pride line also includes notebooks, water bottles, pool accessories, and more.

If you're wondering what to wear to all those fabulous Pride parties, adidas has got you covered from head to toe with its 2021 "Love Unites" collection, a line that boasts well over 30 distinct garments.

The collection can be purchased as a complete package or piecemeal and, the collection's webpage notes, "looks to hero a 'Do It Yourself' (DIY) visual aesthetic born from the LGBTQ+ communities who had sought to create their own spaces for self-expression."

This collection boasts "fluid geometries as well as the expressive and layered graphics seen throughout the collection, which includes special Pride colorways of classic silhouettes like Nizza, Forum, UltraBoost 5.0 DNA and AdiZero Pro V1 as well as a colorful line-up of apparel from bucket hats and jumpsuits to sports bras, shorts and jerseys."

Adidas is partnering this year with a "collective of athletes and artists who have made incredible strides forward as champions of inclusivity," including "Layshia Clarendon, Amanda Zahui B., Chelsea Gray, Collin Martin, Ashlyn Harris and Ali Krieger, Rachel Daly, Tom Daley, Aleia Hobbs, Pabllo Vittar, Rich Mnisi, Thebe Magugu, Chinae Alexander, Jessamyn Stanley and Cody Rigsby."

With this year's must-haves, you can eat, drink, and be Pridefully merry.

Pride 2021

This story is part of our special report titled Pride 2021. Want to read more? Here's the full list.