For the Third Year in a Row, Kiehl's Partners with The Trevor Project

by Christopher Ehlers

EDGE Media Network Contributor

Sunday June 12, 2022

For the Third Year in a Row, Kiehl's Partners with The Trevor Project

In celebration of Pride Month, Kiehl's continues its legacy of support for the LGBTQ+ community with a limited-edition design of one of its cult favorite products and a guaranteed minimum donation of $150,000 to The Trevor Project, the world's largest suicide prevention and mental health organization for LGBTQ youth.

Promising to donate $1 for every Limited-Edition Pride Ultra Facial Cream sold — and a guaranteed minimum of $150,000 — Kiehl's will help The Trevor Project provide free, confidential, life-saving crisis counseling services to over 1,500 LGBTQ young people.

And this support of The Trevor Project couldn't come at a better time. Representing the experiences of nearly 34,000 LGBTQ young people between the ages of 13 and 24, The Trevor Project recently conducted a national survey that yielded some pretty sobering facts: 45% of LGBTQ respondents seriously considered attempting suicide in the past year, with higher rates reported among LGBTQ youth of color; 60% of LGBTQ youth who wanted mental health care in the past year were not able to get it; 56% of LGBTQ youth reported that their mental health was poor most of the time or all of the time due to the COVID-19 pandemic; and LGBTQ youth who lived in an accepting communities, had access to LGBTQ-affirming spaces, and/or felt high social support from family and friends reported significantly lower rates of attempting suicide in the past year.

Of course, what would a Kiehl's limited-edition product be without some special packaging? This year, they enlisted artist Sam Kirk to design their special jar of the $33 wonder cream. To mark the occasion, Kirk also designed one-of-a-kind visuals that will come to live in Kiehl's stores and online around the world, aiming to capture the spirit and energy of Kiehl's hometown of New York City with a vibrant collection of characters coming together to celebrate at the historic New York City pride parade.

Limited Edition PRIDE Ultra Facial Cream supporting The Trevor Project is available at and