OLEHENRIKSEN Upgrades a Favorite

by Christopher Ehlers

EDGE Media Network Contributor

Tuesday July 19, 2022

OLEHENRIKSEN Upgrades a Favorite

Since OLEHENRIKSEN launched their cult classic Banana Bright Eye Crème in 2017, it's been the #1 best-selling eye cream at Sephora. So why mess with a good thing? Well, as it turns out, they've made a good thing even better.

Launching today, OLEHENRIKSEN's Banana Bright + Eye Crème, which retails for $42, delivers even better results than its OG predecessor, including instant and all-day brightening, a visible boost in skin elasticity, increased hydration by 70%, and — for those that choose to — improved concealer wear.

"We are so excited to introduce the new and improved Banana Bright + Eye Crème to our loyal fans and hope this new innovation speaks to an even wider consumer audience," said founder Ole Henriksen via a press release. "By taking our tried-and-true product and fortifying it with even more effective ingredients for even stronger results, we know consumers will see brighter and better skin they can be proud of."

Not only did the brand seek out new advances in the field of vitamin C technology, but they updated the formula to deliver better and brighter results. Vegan and fragrance free, the new Crème includes three forms of vitamin C, including a highly stable vitamin C complex with real gold for enhanced brightening and elasticity.

In an eight-week clinical study on 38 people, the following benefits were observed: 29% brighter under eyes, 40% reduction in crow's feet, 27% smoother under eyes, and an overall improvement of makeup wear. Of those same 38 people, 95% of them said that it brightened their skin, 97% said that it improved skin quality, and 89% said that it blurred the look of dark circles, lines, and wrinkles.

Available now at OleHenrisken and Sephora.