Style » Fashion

Tim-Scapes: Your Must-Have Summer Tank

by Ian Michael Crumm
EDGE Media Network Contributor
Friday Aug 8, 2014

Want to take signature "gay-friendly" beach locations and turn them into collectable T-shirt designs? That's exactly what Tim Convery has created with his "GAY-CA-TION" line of apparel at the Provincetown, MA store, Tim-Scapes.

His Inspiration
Convery moved to Provincetown in the spring of 2010. He spent the following winter in Portland, OR, where he started playing around with typography and creating cryptic travel posters otherwise known as Tape Scapes. In 2011 Convery moved back to Provincetown, at the time working as a massage therapist, and connected with a local gallery owner. After sharing his Tape Scapes, they decided to open a show with the travel posters in the summer of 2011.

Rave reviews inspired a spinoff T-shirt collection with Provincetown tape designs. The shirts also received rave reviews and almost immediately sold out. Convery, through the encouragement of the gallery owner, trademarked the Provincetown logo and created a collection of totes, T-shirts and tape logo designed accessories. He opened a retail location, Tim-Scapes, in 2012.


GAY-CA-TION

After polling his clients on favorite vacation spots via a "Facebook focus group," Convery transformed popular gay destinations into designs for his latest GAY-CA-TION apparel collection. The line launched in June and features summer appropriate hues. Brightly colored tank tops with type designs sell for $25. T-shirt versions sell for $28.

Convery has traveled across the country and this collection allowed him to express sites and inspirations he experienced at the various GAY-CA-TION spots during his travels with iconic symbols such as a Rehoboth beach umbrella or a Palm Springs palm tree.


HELPER T

Designs from the Tim-Scapes brand also benefit local and national nonprofit organizations. Convey adopted a cat from the Carrie A. Seaman Animal Shelter (CASAS). Inspired by the no-kill shelter, Convery offered to design shirts with proceeds benefiting CASAS. A collection of tees and hoodies with cats and dogs sold out within 2 months, raising $2,000 for the shelter. The socially responsible clothing business model has grown into the HELPR T collection viewable on Tim-Scapes.com.

Designs for different nonprofits return 15 percent of sales back to organizations such as the Breast Cancer Research Foundation, Lambda Legal, the AIDS Support Group of Cape Cod and the Wild Care of Cape Cod organization, among others. "I feel it's my responsibility to give back to the community," says Convery, who lost his sister to breast cancer.


Merchandising Like a Pro

Before developing his Tape Scapes designs in Portland, Convery lived in New York City and worked as a creative director in the beauty industry. He had input on product packaging, messaging, branding and the like. Similar to his experience creating the entire package as creative director in the beauty industry, Convery sees his role as his own creative director of Tim-Scapes.

As each week brings new vacation themes to Provincetown like Family Week and Carnival Week, the store changes appearance. Convery swaps out decorations and displays while shifting where the GAY-CA-TION and HELPR Ts go - a simple, yet effective marketing strategy. The extra effort to re-merchandise on a weekly basis pays off for Tim-Scapes. The store has seen significant growth since it opened just over two years ago.

Tim-Scapes
208 Commercial Street
Provincetown, MA

Follow Tim-Scapes on Instagram at @timscapes.


Ian Michael Crumm is an EDGE contributor. He likes trying new foods, shopping for eccentric accessories and laughing with friends. Follow his travels via Twitter and Instagram @IanMCrumm.


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