Jeremy Scott Pop Up Shop Opens on Miami Beach's Lincoln Road

Robert Doyle READ TIME: 2 MIN.

MIAMI BEACH, FL - Jeremy Scott will be premiering his first South Florida Pop Up Store at Base on Lincoln Road, which will feature past and current pieces from Jeremy's past and current collections throughout Art Basel and December on Wednesday, November 30th from 8 p.m. to 10:30 p.m.

Young Hollywood and fashion enthusiasts worldwide are drawn to Jeremy Scott's cutting edge pop infused love for fashion, and this will be evident at the Jeremy Scott Pop Up Store. Jeremy Scott has been on the fashion radar of A-List stars, including Rihanna, Nicki Minaj and most recently Katy Perry for the 2011 MTV EMA Awards.

BASE on Lincoln Road celebrates the premiere of the Jeremy Scott Pop Up Store - and to commemorate the collaboration, BASE will host an exclusive preview and cocktail reception for local influencers, fashion forward socialites, and VIPs. Guests will sip on delightful vodka cocktails compliments of 42BELOW.
This event is one that is not to be missed as one of your "must do's" during Miami Beach's Art Basel.

Guests will be able to preview and potentially purchase some of the most infamous designs from past and current Jeremy Scott collections. This is an event that is surely not to be missed by fashionistas worldwide as it will simply bring plenty of Scott's over the top fabulosity to the launch of Art Basel.

2007 marked the ten-year anniversary of the Jeremy Scott brand. His career began in Paris debuting his first runway collection in 1997. His collection brought him international fashion recognition, winning the Venus de la Mode Award for "Best Designer of the Year" in both 1996 and 1997.

By 1999, Scott was recognized by the CFDA and was nominated for "Best Young Designer." He was quickly becoming one to watch in the fashion arena and was nominated by The Face Magazine as one of the 100 most powerful people in fashion. Jeremy's finger is constantly on the pulse of pop culture.

BASE is considered one the leading lifestyle concepts in the US. As a benchmark of cool, the company has been the happy recipient of numerous awards and substantial press. Currently BASE is involved with co-ventures and consultancies with Ian Schrager (EDITION Hotels), and Morgans' Hotel Group.

DETAILS:

WHEN:
Wednesday, November 30th, 2011 from 8 pm to 10:30 pm.

WHERE:
BASE
939 Lincoln Road
Miami Beach, FL 33139


by Robert Doyle

Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.

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