Telluride Gay Ski Week Launches Sweepstakes With American Airlines

Dallas, TX -StraightOut Media & Marketing, the producers of Telluride Gay Ski Week, has teamed with American Airlines to create the "Ultimate Gay Ski Week Getaway" sweepstakes for two lucky people who will enjoy an amazing luxury ski week experience at the 9th annual Telluride Gay Ski Week ("T-12") being held February 26 to March 3, 2012.

The sweepstakes package includes first class airfare on American Airlines, airport transfers on Telluride Express, accommodations at the "Official Host Hotel" the Peaks Resort & Spa, 5-day lift tickets from Telluride Ski Resort, ski or snowboard rentals from Telluride Sports and all access, VIP party passes to all "official" T-12 events for both the winner and their guest. Dates for the trip will be Sunday, February 26th through Saturday, March 3, 2012.

Ranked the "Top Gay Ski Week" in the U.S.A. by Gay.com, Telluride Gay Ski Week brings together lesbian, gay, bisexual and transgender skiers and snowboarders (as well as their straight friends and fans) from around the world. Telluride Gay Ski Week has played host to thousands of guests from the local community to as far away as New York, Dallas, Los Angeles, Miami, Hawaii, Australia and the United Kingdom in its nine year history. The popular annual winter event is now the third busiest winter week in Telluride after the Christmas and Presidents Day Weekend.

"Enabling our LGBT loyal customers to enjoy their vacation experience with family and friends is important to American Airlines," said Cynthia Barnes, Director of Diversity Markets at American. "We have a long history of involvement in the community, and we are pleased to partner with StraightOut Media & Marketing, ensuring this year's Telluride Gay Ski Week is the best event ever."

Sweepstakes winner and guest will stay at "Official Host Hotel" The Peaks Resort & Spa - home to this year's daily Apr�s' Ski events, late night lounge parties and the White Night Party, the week's most popular event attracting more than 500 guests; including scores of local residents.

In addition to these events, new this year will be the inaugural Wig Run, an on-mountain fundraiser for the Telluride AIDS Benefit that encourages participants to ski for the day in their best hair creation; as well as a Fashion Night Stroll, Oscar� Watching Bar Party and Simply Red dance party among other activities.

Participants can enter the sweepstakes by visiting www.aa.com/rainbow and clicking on the "Sweepstakes" tab where the official rules and eligibility requirements are detailed. No purchase is necessary to enter or claim the prize.

Telluride Gay Ski Week ("TGSW") is an annual week-long gay ski event produced by StraightOut Media & Marketing with support from the Telluride Mountain Village Owners Association and benefitting the Telluride AIDS Benefit. Ranked the Top Gay Ski Week in the U.S.A., by gay.com, TGSW is an alternative to other gay ski events and provides a unique vacation experience in a spirited and unpretentious ski town.

Nestled in a box canyon surrounded by the majestic 13,000 ft peaks of the San Juan Mountains, Telluride Gay Ski Week brings the charm of Telluride together with the European-style town of Mountain Village.

For nearly twenty years, American Airlines has been a leader in creating a climate of respect, fairness and equality. American Airlines was the first airline to include sexual orientation (1993) and gender identity (2000) in its corporate nondiscrimination policies, and the first and only airline to earn a 100% score on the Corporate Equality Index of the Human Rights Campaign every year from its inception.

American is also recognized as the first airline to implement domestic partner benefits for same-sex couples, and to serve often as "official" airline by giving back to more LGBT causes and nonprofits than any other airline. American Airlines offers direct weekend service to Montrose, CO (MTJ) which serves as the main airport for Telluride Ski Resort visitors

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