June 19, 2012
How About a Pair of Aviators With That Room?
Mark Thompson READ TIME: 2 MIN.
?STAMFORD, CT - Any devotee of Element Hotels, Starwood's trailblazing, eco-wise brand, will argue that you won't find a more light-drenched collection of hotels in the U.S. It is fitting then for Element to pay special heed to the Summer Solstice, the longest, most light-filled day of the year that heralds the start of summer.���
Summer officially begins in the Northern Hemisphere on Wednesday, June 20 at 7:09 p.m.� For guests at all Element hotels, stretching from Miami to Las Vegas, the celebration of Summer Solstice begins upon check-in when they will be surprised with a pair of complimentary, stylish aviator sunglasses.
The unisex glasses have distinctive, brightly-hued temples, sure to disarm their wearer, and guests are encouraged to share Instagram photos in their shades via Twitter, using hashtag #elementhotels.
The one-day promotion is designed to call special attention to a number of "light" facts that Element has embraced since its inception in 2008:
� Natural light benefits our mood, health and well-being, and helps us produce Vitamin D for strong bones
� Our eyes and brain function best in natural light, improving our productivity and performance
� Element's architecture captures 90% of daylight, reducing our dependence on artificial lighting (and drain on electricity.)
Accessible, affordable and active, Element Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light.
Stylish and sustainable throughout, Element offers comfort with a conscience and lots of signature amenities from its complimentary RISE healthy breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes-to-borrow and electric vehicle charging stations.
Starwood's latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 10 U.S. markets, with new domestic and international hotels in development.
Visit www.ElementHotels.com or connect on www.Facebook.com/ElementHotels
For more information, please visit www.starwoodhotels.com
A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
