PopUps: Rapper The Game, King of the Bulge, Scores Underwear Deal

Rapper The Game, who has proven to be an expert at keeping the thirst alive with his eye-popping bulge selfies, has scored a new underwear deal that will help with his charity, TMZ reports.

After posting several (now-deleted) risqu� selfies on Instagram in his Ethika underwear, the company tapped the musician to work on its new line of briefs. The deal will benefit The Game's The Robin Hood Project and TMZ reports that a pair of underwear will be donated to a homeless shelter for every pair purchased.

The website also notes Ethic's sales spike 500 percent after The Game's incredible photos went viral.

If nothing else, this is will at least guarantee us more selfies from the rapper, which is always a good thing. As long as Instagram allows it.

Check out some of The Game's pics below.

This story is part of our special report: "PopUps". Want to read more? Here's the full list.