Watch: Aussie TV Personalities Form a Bulge Support Group

Earlier this week an Australian weatherman amused viewers and his co-hosts on the Seven Network's morning chat show "Sunrise" with a surprising visual. Sam 'Sam Mac' McMillan, 39, was chatting with a female surfer at a surf park in Tullamarine, Melbourne during a segment on the popular am show, but the focus was on his "prominent bulge," reported the Daily Mail.

When a frontal view of Mac appeared, his co-hosts Natalie Barr and David 'Kochie' Koch in the Sydney studios laughed followed with a shot of Koch holding a piece of paper over his eyes.

"I can't watch it," an embarrassed Kochie said, covering his face with his script.

"At one point, a producer gave Sam a sign to put over his groin, but this only caused greater amusement back at Brekky Central," adds the DM.

"'How good is HD, guys?' he joked, by which point the entire Sunrise team was giggling."

The next day Sam received a tweet from former professional sprinter and television personality Matt Shirvington "to offer him support and 'advice' in dealing with the situation," writes the Daily Mail in a second report.

"Matt received a lot of attention for a similar situation in 1998, after running at the Commonwealth Games in a lycra outfit." (Note: see the pic in this Instagram.)

"I'm here if you need any advice navigating this into the future!" the 42-year old TV sports host messaged Sam, who shared the message to his social media accounts.

Mac responded by captioning a post to Instagram and Twitter on Thursday: "I've received a lot of notifications today, but this is the REAL ultimate tag."

On Twitter, one person responded with an obvious question for Mac: