Watch: Italian Singer Mahmood Shows His Pride with Video 'Klan'

Italy won the Eurovision Song Contest this week with a dynamic performance from the alt-rock group Måneskin, which was immediately immersed in controversy over what lead singer Damiano David did while celebrating the group's win.

But in 2019 it was another Italian performer whose performance in the contest went viral. Mahmood (Alessandro Mahmoud) may have finished second in the contest, but his appearance has helped establish his career. It also was at the center of controversy when right-wing politician Matteo Salvini called him out on social media with a post that referenced Mahmood's name as not being Italian enough: "Mahmood.....Mah..... The most beautiful Italian song?!? I would have chosen Ultimo," he wrote. Mahmood is an Italian citizen born in Milan.

This week the Milanese singer shows his pride with a video that celebrates the concept of the LGBTQ family. Titled "Klan," the dance cut features the singer with a group of (largely) shirtless men and women performing at a remote art installation on the Sicilian coast. "(A)s the name of the song suggests, the clan aspect that pushes the young people in question to come together to better support each other," writes the French website TÊTU.

Mahmood came to fame when he appeared on the sixth season of the Italian version of "The X Factor" in 2012. Seven years later his song "Soldi" won the 69th Sanremo Music Festival, which led to him performing the hit at 2019 Eurovision Song Contest and his second-place finish. He released his first album "Gioventù bruciata" February 2019, which debuted at No. 1 on the Italian albums chart. "Even though he's gay, he doesn't like to talk about it;" writes Vertigo Magazine "because it's part of his private life. You won't find any references in his songs. He never made an official coming out."

He does celebrate homoeroticism in "Klan," which features him and a bevy of buff dancers and performers high above the Mediterranean framed by giant geometric objects. The release of the song teases his upcoming album, "Ghettolimpo," on streaming platforms.

Check out these IGs from Mahmood's account: