This Holiday, Redefine Masculinity with Adonis Arcana

Christopher Ehlers READ TIME: 2 MIN. SPONSORED

Both makeup and skincare are tried-and-true gifts any holiday season, but chances are you haven't considered makeup for the men in your life. With Adonis Arcana, that may be about to change.

Founded by Felix Palafox, a Boston-based makeup artist, instructor, and entrepreneur, Adonis Arcana was born not only out of the rise in male-identifying consumers shopping for makeup, but also out of Palafox's desire to reframe the way we think about masculinity.

Adonis Arcana believes that masculinity and femininity aren't opposites at all, but rather essential compliments to one another with each playing vital roles in our personalities and lives. The name Adonis Arcana translates to "The Secrets of Adonis," with Adonis being the iconic archetype of male health and beauty. Adonis, mind you, remains the ultimate expression of masculine health and beauty, one that is not limited by skin tone, race, size, age, ability, or – yes – gender.

To that end, the brand's mission is to foster healthy and inclusive views of masculinity through the lens of makeup and skincare all the while inspiring and empowering consumers to confidently express themselves to the fullest. The products are efficient, easy to use, and are the perfect way to encourage the men in your life – or yourself – to bring out your inner Adonis.

The best, most giftable way to give Adonis Arcana a shot is through The Arcana Collection, a specially priced set of skincare and makeup covetables, which retails for $120. This luxe, eye-catching set includes the following products.

Ideal Skin Mask

Featuring the brand's proprietary Essence of Adonis, this effective clarifying mask harnesses the power of charcoal and kaolinite for a deep clean capable of reducing redness and tightening the pores after just one use. What's more, it contains rose and poppy seed to instantly soothe the skin on contact. The great thing about this mask is that it's gentle enough for the face but can also be used as a spot treatment for blemishes on the body. In just 10 minutes, the skin will be rendered clean, nourished, and balanced.

Perfecting Moisturizer

How many moisturizers can promise 24-hour hydration without an ounce of shine? Not many. This weightless, deeply hydrating emulsion immediately busts into water on contact with your skin, locking in moisture and creating a "soft touch" blurring filter and instantly reduces redness and texture. It also features the Essence of Adonis, in addition to two forms of hydrating, plumping hyaluronic acid.

Shadow Corrector

A quick solution to under eye darkness and beard stubble, this color corrector and concealer hybrid literally "filters" shadows in real life and is available in five professionally crafted shades that are easily adjustable to various skin tones. With self-setting technology, all-day wear is ensured. They also include anti-inflammatory calendula extract and hyaluronic acid, which softens lines and improves texture.

Whether you're shopping for yourself or for others, The Arcana Collection is an effective, accessible way to bring out your inner Adonis just in time for those New Year resolutions.

Get yours now at

by Christopher Ehlers

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