February 9, 2023
Watch: Troye Sivan Shows Off Calvin Klein Underwear for 'This is Love' Pride Campaign
Kilian Melloy READ TIME: 2 MIN.
Out pop star Troye Sivan will be one of several diverse models showing off Calvin Klein clothing and underwear for Pride 2023's "This is Love" campaign, Fashion Network reported.
"'This Is Love' updates Calvin Klein's signature underwear and apparel with vibrant colors and new cuts," the site said. "Classic underwear fits are reimagined with limited-edition colors and a distinctive new logo-band, while tee shirts, muscle tees and a sleeveless hoodie feature vibrant graphics emblazoned with 'This Is Love.'"
Sivan showed off CK's new styles in a video posted to social media. The short clip flashes through several outfits, including Sivan in denim trousers and a sleeveless T-shirt as he tugs on the waistband of sky-blue undershorts. The Australian pop star then shrugs out of the T-shirt before a quick montage shows him modeling the trousers shirtless, then showing off the sleeveless T once again, paired with turquoise-green undies. Also seen, for a split second, is an oversized green shirt with "This is Love" emblazoned across the front in multi-colored lettering.
"Does this count as a tease?" the post reads. "@troyesivan in the new pride collection. Available in select regions. More styles coming globally this summer."
Comments on the post show that fashion-conscious fans appreciate the preview. "A perfect tease," one person responded, while another gushed, "beautiful perfect guy for Calvin πβ€οΈπ₯π"
"Omg! sexy Troye π," another weighed in, while a fourth commenter exclaimed, "That's what we wanted π₯π₯π₯"
Sivan will be joined in the campaign by "First Nations model Nathan McGuire, and MΔori model Manahou Mackay," Fashion Network noted. Both were prominently featured in an earlier clip posted to Instagram.
"The new pride collection includes a special capsule with Worimi Biripi artist @inyadotart, now available in select regions," the earlier post said. "A portion of proceeds benefits @blaqmobs, supporting the Aboriginal and Torres Strait Islander LGBTQI+ community."
Sivan posted an image of himself in the new CK styles on his own Instagram page. In that photo, the pop star lounges shirtless in an open jean jacket, which matches his denim trousers. A sea-green undershorts waistband peeks out from the trousers.
"π§π»ββοΈπ§π»ββοΈπ§π»ββοΈ @calvinklein feel pride campaign incoming π©²β€οΈβπ₯," Sivan posted.
The clothing brand created a Pride-themed collection with the slogan "This is Love" in 2022, when real-life couple Justice Smith and Nic Ashe, both openly gay actors, celebrated their own love in a minute-long video. For last year's "Family" themed "This is Love" campaign that was part of its long-running "My Calvins" campaign.
