BateWorld's Milking COACH Wants to Normalize Wanking with 'The Great BateWorld BateOff'

"It's May, It's May, the lusty month of May," sing the cast in the Broadway musical "Camelot." Could they be alluding to National Masturbation Month? Likely not, unless lyricist Alan Jay Lerner was alluding to something no one celebrated in 1960; but it is a sentiment joined by the world-wide masturbation community, for which the website BateWorld is dedicated. And to that end, is the second season of "The Great BateWorld BateOff," a reality-type show featuring seven "bators" vying for the coveted title of Master Bator.

"Season Two of 'The Great BateWorld BateOff!' launched on May 4 with new episodes airing every Thursday exclusively on Bator.

COACH is described as a pioneering milking content creator for almost a decade.He has worked with top adult performers in creating fun and hot movies. In addition to his milking content, COACH also oversees long-form content for BateWorld.com, which describes itself as the premiere online masturbation community for men. He produces the two series for the platform: "The Bator Training Series" and "The Great BateWorld BateOff," the first masturbation competition series online that includes various challenges for the seven bators taking part in the show. As the BateWorld community grows exponentially, more masturbation focused long-form series are being developed for the membership.

Meet the contestants for Season Two.

EDGE spoke with one of the show's mentors, who calls himself MilkingCOACH about why May is his favorite month of the year.(For more visit MilkingCOACH's Twitter account.

EDGE: The month of May must be your favorite month of the year.

Coach: Most definitely!

EDGE: Tell us about BateWorld?
Coach: BateWorld is the largest online masturbation community for men. A big part of its mission is to help normalize masturbation as well as help fight the shame that's surrounds it.

EDGE: Why do you think there is still shame around masturbation?

Coach: It's unfortunate there is a lot of shame around it. I think part of it may have to do with one's upbringing, especially one with a lot of religion in the home. It is instilled in so many young boys and young men that masturbation is a sin. Masturbation is really not about orientation. I think there's some shame with straight men, who are led to believe that masturbation could lead to something with a homosexual aspect. Masturbation does make or your change your sexual orientation. I can promise you this excessive masturbation won't make you blind or make you impotent.

EDGE: How did you get involved in "The Great BateWorld BateOff!"

Coach: I am the director of content, and I produce long form series for the website. We have the Bator training series, which shows different techniques. It also shows other men using different techniques on how they masturbate, where they masturbate, and the kind of masturbation ritual they have. Last year, we were thinking of something that was specific to masturbation month and that's how the idea for the masturbation competition series came about.

EDGE: As the Milking Coach, how do you help the contestants?

Coach: I advise them. There are seven new bators in this competition series. They're super users on BateWorld. Each of them has a great social presence on Twitter and Instagram. As a producer, I work with them. I can also be a therapist, but I guide them in different ways. They were picked for their masturbation techniques, how they share themselves on Twitter or Instagram and, and how active they are on BateWorld.

EDGE: Is there an audition process?

Coach: Not really, but we look to see who is active on BateWorld. We do reach out to members talk to them and get to know them a little bit better and then determine if they'd be right for the show.

EDGE: What makes a great bator for this competition?

Coach: I think someone who has fun with it. We love creativity. They should be great at filming themselves and know how to interact with the camera. We're also looking for ambassadors for BateWorld. Someone who is going to represent us in a positive and enlightening way.

EDGE: Why did you choose Season One winner ProudBator as the host?

Coach: He's really a mentor to a lot of these guys because he's been producing solo content for many years. He knows really what it takes to be successful as a solo content creator, so I think there's a lot of advice that he can share and does share with these contestants. Since he has already been through the competition, he has some knowledge on how to win.

EDGE: How are the seven challenges decided and do you have a favorite?

Coach: We actually carried over three challenges from last year and then we held a poll on BateWorld.com. We asked our users to choose the other four. My favorite is "Milk Yourself," because that's my name and milking is the name of my game.

EDGE: What is your favorite slang term for masturbation?

Coach: I'm not British, but I love the word "wank." I just love wanking.

EDGE: Any particular words of advice to have a great masturbation session?

Coach: Find a place that you find comfortable and enjoy, whether that's an office chair, bed, or couch. Give yourself at least 45 minutes to an hour to really enjoy it. Great lube is also very important. I highly recommend Bator Balm. It's a lube that's made by an edger for edgers, even if you don't edge it's just a great lube. Just really take the time. I think that's my biggest advice. No don't rush, enjoy your body and enjoy your penis.

Watch this promotional video for BateWorld: