Are Blogs and Social Media Viable for Business in 2023?

Where blogs were once thought to be one of the best tools in a business's arsenal when it came to driving traffic and converting views into sales, around 2010 they began to decline in popularity as marketing efforts began shifting towards the capabilities of social media. Around this time, platforms like Facebook and Instagram released shop features and it became far simpler to reach audiences and get set up with selling products and services online. As the COVID-19 pandemic had an economic impact and drove more people to shop in digital spaces, blogs all but faded into the background. As the face of modern business is ever-changing, diversity is now the name of the game and informal, conversational content is now growing in demand.

Why set up a blog in 2023?

While social media platforms are a great place to connect with brands and get real-time reviews on products and services from real users, markets are oversaturated and it's not difficult to find the same items on offer from a host of different providers (this is largely due to the potential to be had when drop shipping and the rise of apps like Shein and Temu that are offering everything from clothing to fidget toys at rock-bottom prices).

This is not only making it more difficult for audiences to select the best seller, but also for online businesses to establish themselves as the top choice. As a result, blogs are seeing a resurgence, as these can be a great way to give potential customers a portal to find out more about what's on offer, learn additional info about the brand story, journey and goals and even diversify their online presence (which can paint a stronger, more trustworthy picture).

Blogs still have their original functionality too, and as content is king, businesses that have a supporting blog tend to rank better in search engines and will often experience more conversions.

So, is social media still viable for businesses?

Social media platforms are a fantastic way to get eyes on products and services and as absolutely anyone has the ability to set up a profile and reach audiences worldwide, the possibilities are almost endless. When combined with blogs, they help to provide a comprehensive, cohesive brand that will maximise potential, sales and everything in between. When curating the right content and marketing your social media pages and blogs properly, you will have the ability to increase engagement, promote shareability, better target audiences, provide more worthwhile customer services and even better establish your brand.